Archive for April, 2010

As we all are familiar that clinical research in India is booming, advancing and rendering its service to the mankind by providing safety, efficacy and quality of the pharmaceutical products being supported, monitored and guided by authorities like DCGI,FDA and other regulatory bodies. Over the last ten years of its emergence, the clinical research industry has been struggling to take the shape of a well established, structured, organized and reputable device in the society.

For the better and best results, usually any practice should be standardized and benchmarked. Taking this into consideration, our penguin CRM research desk has put forward its efforts with dedication and determination to benchmark and standardize the clinical research practices supported by the collection of inputs and details of the practices and contributions by the professionals of clinical research industry.

Our penguin CRM research desk, with all its potential provided by the expert team, has determined to serve, improvise and enhance the clinical research practices by its research oriented approach to pave the way of clinical research towards Excellence and sophistication with new changing dimensions in the practices with standardized approach by our best and advanced research methodologies.

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10 Apr 2010

clinical trial survey

Author: | Filed under: PenguinCRM research desk

Earlier, keeping websites considered only for web presence, where interested people might visit and confirm with ones company’s credentials. Later on, even small and medium business also started keeping web sites for showing their presence over web. Dramatically now a days it has became a business tool more than just a display of one’s services and capabilities.

Based on my experience with the industries I would prefer to categorize it in two types:

a) Conventional

b) A business tool

Conventional websites are made for the purpose of display where an organization is willing to show its products, services, infrastructure and many other attributes. For this purpose one need to design the pages in an attractive way for visitors. Content should be kept in an arranged way keeping the visitor’s state in mind. A bit of flash work makes it elegant.

On the other hand, once websites are considered as a business tool; it becomes a complicated application which is developed considering entire internet environment. With the boost in internet availability and efficient search engines this approach is getting good kick. This category is more in demand in US and UK market where they clearly identified the benefits with web marketing and considering their websites as a part of marketing strategy rather than an infrastructural expense.

These sites are based on pull strategy where it attracts more and more visitors straightly from target market. It works in the following order:

  1. Driving more clicks
  2. Driving more clicks from target market
  3. keeping it interactive and dynamic
  4. Driving potential visitors
  5. And finally converting the visitors as a prospect to the organization, through web to lead feature. Where the query of visitor is directly stored in the organization’s CRM and getting assigned to the concerned attendant.

With the dominant presence of internet search engines, Search Engine optimization has abruptly picked up the pace. It simply means optimizing the structure and contents of websites so that it can become search engine friendly and can come up in the priority (1st or 2nd) pages of the search result. Getting higher business from websites is directly proportional to the ranking of these websites on different search engines.

Perfect business websites are created to suit with on page SEO conventions and it directly drives the business toward its organization. Looking at the increasing number of internet users, websites also needs to socialize itself. In the new era of web2.0 technology, CMSs like Joomla and WordPress are providing feasibility of integrating the websites with various internet communities like Linkedin, Facebook, Myspace etc. which has certainly gave these websites a new dimension.

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3 Apr 2010

Websites – now a business tool !!

Author: admin | Filed under: PenguinCRM