Archive for February, 2011
Promoting your products and services, Selling, cross selling, up selling, revenue generation, making money and calculating profits for next year’s projection, sounds cozy! Isn’t it? Is it that simple?
The ultimate goal of any business organization is to make profits by collaborating with its customers and prospects. The whole idea starts with searching prospects in the target market. Initial interaction is required to know whether the selected prospects are really interested in your service or not. If you are lucky enough you will get the piece of pie. Then you take a call and start concluding on the specific requirements of the prospect. Match the specific need with the availability at your organization and win a project for your organization.
Now it is clear that your core business lies in this profit center which is Marketing and sales. Unfortunately IT industries first started paying attention on the cost centers of the organization and implemented so many success stories as ERP implementations. Up to some extent it was quite obvious, as the industrialization started with sellers market concept where customer’s specific needs were not very important for any organization. But now scenario has entirely changed. Market has become buyer’s market and in this nearly “perfect competition” organizations can’t avoid customer’s preference and comfort, if they want to survive. CRM believes in the potential of customer’s happiness and takes care of your “golden goose”.
From CEO’s desk