3 Apr 2010

Websites – now a business tool !!

Author: admin | Filed under: PenguinCRM

Earlier, keeping websites considered only for web presence, where interested people might visit and confirm with ones company’s credentials. Later on, even small and medium business also started keeping web sites for showing their presence over web. Dramatically now a days it has became a business tool more than just a display of one’s services and capabilities.

Based on my experience with the industries I would prefer to categorize it in two types:

a) Conventional

b) A business tool

Conventional websites are made for the purpose of display where an organization is willing to show its products, services, infrastructure and many other attributes. For this purpose one need to design the pages in an attractive way for visitors. Content should be kept in an arranged way keeping the visitor’s state in mind. A bit of flash work makes it elegant.

On the other hand, once websites are considered as a business tool; it becomes a complicated application which is developed considering entire internet environment. With the boost in internet availability and efficient search engines this approach is getting good kick. This category is more in demand in US and UK market where they clearly identified the benefits with web marketing and considering their websites as a part of marketing strategy rather than an infrastructural expense.

These sites are based on pull strategy where it attracts more and more visitors straightly from target market. It works in the following order:

  1. Driving more clicks
  2. Driving more clicks from target market
  3. keeping it interactive and dynamic
  4. Driving potential visitors
  5. And finally converting the visitors as a prospect to the organization, through web to lead feature. Where the query of visitor is directly stored in the organization’s CRM and getting assigned to the concerned attendant.

With the dominant presence of internet search engines, Search Engine optimization has abruptly picked up the pace. It simply means optimizing the structure and contents of websites so that it can become search engine friendly and can come up in the priority (1st or 2nd) pages of the search result. Getting higher business from websites is directly proportional to the ranking of these websites on different search engines.

Perfect business websites are created to suit with on page SEO conventions and it directly drives the business toward its organization. Looking at the increasing number of internet users, websites also needs to socialize itself. In the new era of web2.0 technology, CMSs like Joomla and WordPress are providing feasibility of integrating the websites with various internet communities like Linkedin, Facebook, Myspace etc. which has certainly gave these websites a new dimension.

Share

Tags: , , , , , , ,

This entry was posted on Saturday, April 3rd, 2010 at 10:03 am and is filed under PenguinCRM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

40 Responses to “Websites – now a business tool !!”

  2. [...] Websites – now a business tool !! | PenguinCRM-SugarCRM India | SugarCRM consulting India | Joomla… [...]

  4. I really can’t understand certain parts of this post, but I guess I only need to learn a bit more about this, because it certainly seems interesting and kind of though-proviking! By the way, how did you first get started with this?

  6. [...] Websites – now a business tool !! | PenguinCRM-SugarCRM India | SugarCRM consulting India | Joomla… [...]

  8. Basically, it looks at your website in a pretty detailed way and gives you a score that shows how effective your site is for marketing your business. South Africa Wholesale

  10. [...] Websites – now a business tool !! | PenguinCRM-SugarCRM India | SugarCRM consulting India | Joomla… [...]

  12. Hi, I applaud your blog for informing people, very interesting article, keep up it coming :)

  14. Thank you for appreciating our work.

  16. Thanks for posting such a terrific site. this blog was not only knowledgeable but also very inventive too. There normally are a limited number of bloggers who can create technical stuff that creatively. I look for articles about a subject like this. I have gone in detail through many websites to find knowledge regarding this!!!

  18. Hi there may I use some of the material here in this blog if I link back to you?

  20. My pleasure!
    But don’t forget to link back :)

  22. I’m agree with you, here we learn about very well features. Thanks

  24. [...] <b>Websites</b> – now a <b>business</b> tool !! | PenguinCRM-SugarCRM Indi… [...]

  26. thanks for posting, very useful

  28. Valuable information and excellent design you got here! I would like to thank you for sharing your thoughts and time into the stuff you post!! Thumbs up

  30. Hello everyone thanks for

    good information.

  32. What companies do you know of that offer quality SEO hosting and what type of things do you think are most important for people to have who are trying to start up a website based on SEO as a means to generate profit for the site?

  34. Thank you so much for a intelligent article. Great job!

  36. I was clueless that there was a great deal to know about blog. Now I want to drop by your blog more regularly to see what other things there are here!

  38. good stuff :) , how long has this blog been going for???

  40. I am glad I found your blog, I will return.

  42. Great text and nice site.

  44. i just want to say thanks for your information

  46. As I website possessor I believe the content material here is rattling magnificent , appreciate it for your efforts. You should keep it up forever! Good Luck.

  48. I can not take part now in discussion – there is no free time. But I will soon necessarily write that I think.

  50. I honestly loved reading your post. Thanks!A theme stingy to my crux cheers, do you take a RSS graze ?

  52. I confirm. And I have faced it. We can communicate on this theme.

  54. Hi there!

    You could go for arvixe.com or siteground.com if you need to host your website only. Take the shared one!

  56. Respect to website author , some superb information .

  58. Greetings i enjoy reading your blog i also dig the lay out and the colours :) keep up the good work my friend.

  60. I enjoy your blog.. pleasant colours & topic. Would you pattern this website by yourself or have you actually hire an attorney to make it work available for you? Plz react as I!|m trying to style and design my very own website as well as want to understand in which oughout got this by. cheers

  62. Frantically been searching just about everywhere on info about this. Thanks a ton.

  64. You crafted some great points there. I did a search on the subject and noticed most people will concur with your blog site. I wanted to grab your current Feed but it doesn’t work. i will continue trying perhaps is a local issue. My best wishes, Toya.

  66. Do you own a facebook page?I would like to “LIKE” it.

  68. Thanks,

    Yes it is custom made based on wordpress.

    Regards
    Admin
    PenguinCRM Blog

  70. Sure,

    Please find the facebook button on the top of our blog.

    Regards
    Admin
    PenguinCRM

  72. Thank you for appreciating our blog,

    We are in the process of correcting the RSS feed.
    We will update you soon on this.

    Regards
    Admin

  74. Great article i found it very interesting

  76. I can`t find the social buttons to recommnend this article.

  78. Never thought it might sound that way.Is an interesting opinion.

  80. Can i share it on facebook?

Leave a Reply

        

 

Tweets