Archive for the ‘Announcements’ Category

Open source software is becoming very popular among SMEs across the world. Small and medium enterprises, which were never able to afford high end software, are now looking at leading open source enterprise solutions to keep up the pace with the changing industry dynamics and fluctuating economy. Based on our existing experiences it was also evident that adding to SMEs even big organizations in developing countries are also looking at open source CRM and ERPs as a well suited substitute of highly expensive proprietary software like MS Dynamics, SAP etc.

After serving many organizations from different industry across the globe, PenguinCRM has identified gaps between the needs and availability of leading Open source enterprise CRM solutions like SugarCRM and VTiger. As per our analysis the major barrier in adapting with the open source technologies is that in many of the cases it is not completely integrated and needs high level of customization for the purpose, which ultimately leads to slower ROI.

As per the recent updates PenguinCRM has taken a leap forward and will be announcing many integrations of SugarCRM CE (free edition) with various cloud hosted professional applications popular for accounting, online campaigns, other ERPs, POS, eCommerce, payment management, and many Google apps which should certainly reduce the usability gap. Most of the releases of Penguinians can be seen on First on this line would be integration between SugarCRM CE and Mailchimp (mailchimp is a cloud based bulk email campaign system) which will be followed by many more in coming years.

16 Mar 2011

Your true CRM consulting Partner

Author: admin | Filed under: Announcements

In today’s competitive world any organization, coming from any industry, need some more effective market differentiators above than price and quality. Now the market is nowhere seller’s market and nearly every customer is in the habit of comparing the offering in any segment. CRM is one of the well known and globally accepted market differentiator, which helps in understanding these behavioral changes in customers/prospects and standardizes the complete customer interaction, in and out, at the same time.

PenguinCRM, a Hyderabad (India) based SugarCRM consulting company, has taken initiative and partnering with organizations in India, Singapore, Malaysia and other developing markets, to perform cost effective CRM implementations in an intelligent way to achieve faster ROI. PenguinCRM is a group of senior CRM consultants who has worked with different industries and has vast understanding of different business flows.

SugarCRM is a leading open source CRM product which has become buzz word as a CRM for SMEs all over the world. Being a open source application and developed on PHP, It allows the customization up to very high extent to fit with the specific needs of any industry. PenguinCRM has realized the demand in the industry and gathered SugarCRM experts from all over India. It has indulged its senior consultants in enhancement of SugarCRM and simultaneously providing its CRM consulting to global and domestic organizations.

This article was written by Chandan Kumar who is one of the directors in PenguinCRM Pvt. Ltd.